The “Toy Baby Grand” Flash game was created as an extension of the music video (which was built using TextEdit and animated GIF’s collected from free clip art sites). Gameplay was inspired by classic arcade games like Missle Command. The game was also a music distribution experiment, offering free MP3’s as prizes. To encourage sharing the game, songs were held ransom-style, unlocking MP3’s based on amount of traffic.

Within its first week of release, the game was featured (alongside the music video) by popular sites Offworld, Nerdcore, and Boing Boing.

View project